Many enthusiasts of modern technologies associate Apple primarily with effective phones or competing PC models. It turns out, however, that the corporation collects a considerable amount of money from games – all thanks to the Apple Store.
The Wall Street Journal reports that iPhone developers achieved $ 8.5 billion in gaming operating profit in 2019, which is more than all Sony, Big N, Microsoft and Acitivision profits put together. Although the company is not working on new propositions for players and does not produce consoles, most of this staggering amount comes from the production of other teams that are sold on the App Store. Thanks to its store, Apple gets 30% on all purchases.
It is not surprising – the mobile production market has already accelerated for good and is gaining more and more customers. It is said that players choosing mobile games spent over $ 45 billion two years ago, and the most “generous” markets were the United States and China . Interestingly, 1% of buyers account for 64% of in-store sales – these customers are often referred to as “whales”.
As the American newspaper points out, the sums quoted were obtained on the basis of materials made available in the process between Epic and Apple. The tech company, however, claims that the figures shown are incorrect and have been overstated.
Let us remind you that although the first sentence has already been passed in the high-profile case, and the developers of Unreal Engine made a huge transfer to the Apple account, Fortnite is still blacklisted in the company’s ecosystem . There are many indications that the battle will continue for a few more years.