The former head of Microsoft’s video game division has acknowledged that he tried to encourage this console war as a way to boost competition between Microsoft and Sony.
In the history of videogames we have experienced several “console wars” that, on occasions, have been promoted by the brands themselves as a way of generating competition and challenging each other to reach a better level (although at a lower price). occasions too loud for all that these wars imply in the fan communities).
One of them is the war waged between Xbox 360 and PlayStation 3 two generations ago, a war that was encouraged by Microsoft itself , as Peter Moore, the head of the Xbox brand at that time who saw this war, has just acknowledged. as a way to boost competition between Microsoft and Sony and help the video game industry.
” We encourage console warfare not to create division, but to challenge each other ,” says Moore on the Frot Office Sports podcast. ” And when I refer to each other I mean Microsoft and Sony. If Microsoft hadn’t continued to bet on Xbox after the ‘Red Rings of Death’ video games would be a sadder place, you wouldn’t have the competition you have today “.
” If we didn’t solve the ‘Red Rings of Death’ in the way we did, I know very well that there would be no Xbox today , ” says Moore, referring to that fatal error on the Xbox 360 that caused the death of the console, making that Microsoft ended up offering free returns or replacements, in addition to opting for a confrontational strategy to get out of this key moment in the history of the green brand.
The Xbox 360 has been Microsoft’s most successful console so far , having in that 7th generation a fierce battle with Sony (while Nintendo played in a different league with Wii) managing to sell 85.8 million units from 2005 until production was discontinued in 2016 .